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| Written by Robin | ||||||||||||||||||||||||||||||||||||
| Friday, 06 December 2002 | ||||||||||||||||||||||||||||||||||||
Brief HistoryThe London Fetish Scene site was first launched as an information web site in 2000 It has grown exponentially over the last 2 years, and is now the leading source of fetish information in the UK.The site is run by a collective of volunteers that have recently formalised their involvement into a limited company (LFS Media Limited) in order to further manage and control the success of the site. Target AudienceThe audience of the site is targeted at those who actively participate or who have an interest in sexual fetishes. The site is not pornographic, but prefers to educate and inform rather than titillate.Content and aimsIn its informative and educational capacity, the site aims to report on issues and stories of interest to the fetish community. These take the form of regular club reviews (both written and pictorial), and articles written both by the editorial team and contributors.The site is currently split into following areas: GalleryConsisting of photos both from club events and areas dedicated to promoting fetish photography.NewsdeskUpdated on a daily basis, this area has all the latest stories, club reviews and submitted articles.PersonalsA (free) classified ads section for finding othersCalendarUpdated almost daily, this is the definitive source of club and events happening in and around London.The site includes pictures of a sexual nature, but none that would reasonably be described as explicit. StatisticsLFS stats have risen dramatically and regularly over its 2-year existence. For 2002, the viewing trough has been 358,000 monthly page views in February, with a high of 612,000 in August. Total page views for the year have exceeded 4 million, with a projected total exceeding 6 million for the calendar year.AdvertisingLFS site advertising has been targeted to 4 distinct areas of the page.NorthNorth ads appear underneath the logo at the top of the page and are sold to single advertisers. They appear with every page view in that section. North ads may be up to 600x100 pixels in size.North EastNorth East ads appear at top of the right hand side, and are sold to multiple advertisers. The slot is shared with up to 10 advertisers. i.e. the ad will appear once every 10 page views. North East ads may be up to 200x200 pixels in size.South EastSouth East ads appear underneath the right hand side and are sold to multiple advertisers. The slot is shared with up to 10 advertisers. i.e. the ad will appear once every 10 page views. South East ads may be up to 200x200 pixels in size.SouthSouth ads appear at the bottom of the page after the navigation section. South ads cost £5 annually and there is no limit to the number of advertisers. South ads may be up to 800x800 pixels in size.Advertising RatesThe two figures in the charge column are prices in pounds sterling. The first figure is for monthly rental, whilst the second applies quarterly. If there is only one figure then that applies quarterly.
Who to Contact
Initial enquiries and requests for further information should be emailed to: |
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